Your urgent care clinic marketing strategy needs to revolve around Google. Why? With over 3.5 billion searches performed on the platform daily, it’s where consumers turn when they have an immediate need. This includes finding a local urgent care clinic.

Diversity is key when developing an effective virtual doctor appointment marketing strategy. There are several channels to acquire new patients from, and you never want to rely too heavily on one in particular. What happens if it suddenly dries up and you are left with an abrupt drop in new virtual doctor patients?