Google My Business is one of the most powerful tools that your urgent care clinic marketing campaign can leverage, helping you attract new patients to your urgent care clinic on a consistent basis. Most businesses, yours included, more than likely have a GMB profile, but it may not be optimized in a way that benefits your organic exposure and lead generation.
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Developing an effective urgent care marketing strategy requires multiple components and campaigns that ultimately all work together. When this happens, you create a wide marketing reach across multiple platforms.
Your urgent care clinic marketing strategy needs to revolve around Google. Why? With over 3.5 billion searches performed on the platform daily, it’s where consumers turn when they have an immediate need. This includes finding a local urgent care clinic.
Diversity is key when developing an effective virtual doctor appointment marketing strategy. There are several channels to acquire new patients from, and you never want to rely too heavily on one in particular. What happens if it suddenly dries up and you are left with an abrupt drop in new virtual doctor patients?